Welcome to The 31st Second!

Welcome to The 31st Second: Strategies and tools to stimulate your organization by "Thinking Like A Marketer."

Eventually, after enough people say "You should put that in a book", you do it. The goal is to share strategies and useable ideas with people interested in creating and marketing products or services...essentially,anyone in the world of "business".

Some of these tools will be familiar to professional marketers. However,students as well as current professionals who are focused on other business disciplines such as finance, engineering, manufacturing, information services etc. will find things to stimulate their perspective of how everyone across the total organization can be more successful by ...."Thinking Like a Marketer"!

Throughout the book, you'll find twenty-five statements of what it means to Think Like a Marketer, including:

... the difference between "consumer", "customer" and "client" (p7)

... the "I's" don't win (p19)
... having pride in your product to "educate" vs. "sell" (p29)
... measurement is your friend (p53)
... putting money everywhere means you don't know what you are doing (p58)
... you know what the "22 minute rule" means (p95)

This is a quick read. If I'm correct you should be able to knock it off in one flight between New York and Detroit... of course putting all your notes into action may take a little longer.

Click to enlarge these images of the front and back covers, introduction and table of contents

Purchase The 31st Second below through PayPal "Buy Now" for $13.95 (plus tax & shipping) .

To help bring these concepts to life, I would love to work with your team to stimulate their thinking at a planning session or off-site meeting. As a place to begin, here are five topics to consider:

1. Brand Positioning - SWOT analysis and target client identification tools.

2. Integration - of all marketing related actions to maximize effectiveness and efficiency.

3. Marketing Audit - identify and prioritize key competencies for your unique operation. Evaluate current capabilities. Identify future plans and goals.

4. Leadership At Any Level - characteristics, behaviors and actions to help everyone function as leaders internally and in their competitive marketplace. Management vs. Leadership, and why we need both.

5. Client Contact - research and 1 on 1 discussions with current and potential clients to identify your competitive strengths and their unmet needs.

Comments are welcome. I'd love to work with you and know what it means to "Think Like a Marketer" in your organization.


David Rooney
The 31st Second